Performance marketing is a form of marketing where advertisers pay third-party individuals, companies, or networks for specific qualified leads. It’s called performance marketing because the advertisers only pay their partners when a consumer performs a desired action. Some common types of performance marketing leads include pay-per-click pageviews, affiliate link views, closed sales, and – you guessed it – calls.
Pay-per-call marketing is a form of marketing where advertisers partner with affiliates or pay-per-call networks to receive calls that meet their duration, location, and category requirements.
