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The intelligence behind quality inbound call traffic

The intelligence behind quality inbound call traffic

Our proprietary CallThread platform is a complimentary service for our customers.

Equipped with the powerful features of CallThread, our customer success team will optimize each inbound call campaign to the specific needs of your business.  

Campaign Management

Tailor your pay-per-call campaign to the specific needs of your business. Schedule when your campaign is on and off, pace the number of calls you receive a day, and receive feedback on how well your campaign is designed relative to your competition and goals.  

Geo-Targeting

For hyper-local targeting of your customers, your customer success representative can utilize an interactive map that allows for selecting locations based on latitude and longitude, zip code, city, state, or nationwide.

Bid-Strength Optimizer

To improve performance for each campaign, our customer success team measures the expected volume of traffic and continuously provides real-time pricing information for your business category. 

Real-time Reporting

Improve your customer service, measure your leads, and manage your staff by analyzing calls that reach your contact center. Real-time reports are available through an online dashboard or via email. If calls are recorded, our platform transcribes these calls. 

All your campaigns are captured on a single reporting dashboard. This includes calls from the Soleo Call Network and those independently managed.  

Dashboard Reporting:
  • Calls appear on the dashboard within minutes
  • Reports identify the type of call source, call volumes, and conversion rates
  • Users can view real-time trend and opportunity reports to identify categories and locations that are seeing significant changes in traffic volume
Call Details:

View a line-by-line description of each lead, including: 

  • Whether the lead was sold or rejected 
  • The time stamp 
  • Where the lead came from 
  • Whether the lead resulted in a product or service sold 
Call Details

View a line-by-line description of each lead, including: 

  • Whether the lead was sold or rejected 
  • The time stamp 
  • Where the lead came from 
  • Whether the lead resulted in a product or service sold 
Call Recordings:
  • After informing callers that the call may be recorded, users can enable call recordings for all calls received or just from specific call sources
  • Recordings are directly accessed on the reporting dashboard
  • Recorded calls are eligible for call transcription, which generates a downloadable file capturing the entire conversation with the call lead for further keyword spotting

Interactive Voice Response

Offer better customer service and improved agent efficiency with Soleo’s CallThread IVR platform. Instead of being put on hold, callers are greeted with an automated service right away.  

Improve Call Efficiency

An IVR can improve agent efficiency and shorten the length of your caller conversations. The IVR can also provide your call representative with useful information for an improved interaction with the caller.

Improve Call Efficiency

An IVR can improve agent efficiency and shorten the length of your caller conversations. The IVR can also provide your call representative with useful information for an improved interaction with the caller.

Custom Announcements

Using CallThread’s dialog manager, we can easily customize your prompt recording and response-based routing. This allows new customers to be routed to sales and existing customers to be handled by the service department.

Custom Announcements

Using CallThread’s dialog manager, we can easily customize your prompt recording and response-based routing. This allows new customers to be routed to sales and existing customers to be handled by the service department.

Protection From Fraudulent Calls

Get more quality call traffic by adding a protective layer that stops fraudsters before they reach your call center. CallThread partners with TCPA blacklist providers to block inbound calls from known TCPA litigators or complainants. 

Protection From Fraudulent Calls

Get more quality call traffic by adding a protective layer that stops fraudsters before they reach your call center. CallThread partners with TCPA blacklist providers to block inbound calls from known TCPA litigators or complainants. 

Call tracking

CallThread’s call-tracking technology makes it easy to attribute call conversions with the appropriate call source.

Number Assignment 

Understand how your search, digital, and offline marketing campaigns perform with call tracking numbers. Our platform offers a variety of local & toll-free telephone numbers that have not been used in the last 90 days. We can also port existing phone numbers to ad campaigns.

 Automatic Call Distributor 

Each call buying campaign can be configured based on time or day, so you only get calls when you want them. Campaigns can also be introduced with location-based routing for businesses with multiple locations. 

FAQs

How to get a pay per call number?

To get a pay per call number, you usually will need to be attached to an offer through an affiliate network, or you can use a call tracking platform which has available tracking numbers.

What is pay per call?

Pay-per-call is a type of marketing where advertisers pay for each qualified inbound phone call they receive from a third-party. These call sources can be publishers, affiliates, networks, and other lead-generators. A call is considered qualified if it meets the advertiser’s requirements and fulfills a predetermined duration requirement. You manage your own pay-per-call campaign by setting a variety of campaign parameters.

How does pay per call work?

With pay-per-call, advertisers (those buying the calls) define their parameters for a qualified call and create an offer. Then, their pay-per-call partners will generate and send them calls based on their offer’s guidelines. When the call reaches a predetermined call duration, the partner gets paid for that call.

What are the benefits of pay per call marketing?

Different mediums of performance marketing yield different results. This is because the consumer is at a different stage in their buying journey when they use different mediums, making them more or less likely to convert into a sale based on the medium of the lead. When thinking about choosing a performance marketing medium, it’s important to note that the lead becomes more valuable the more likely it is to convert, but high-value leads come at a higher cost per lead (CPL).

When considering different forms of performance marketing, imagine a scale where the left-most point represents the lowest CPL and lowest conversion rate, and the right-most point represents the highest CPL and conversion rate. Cost-per-click marketing would be at the lower end of the scale whereas buying closed sales would be at the top. Pay-per-call gives you a good balance between CPL and high conversion rate, and also gives you a higher ROAS.

How is call quality measured in pay per call campaigns?

When you create a pay-per-call offer, you set your bid price, required call duration, and desired category, hours, and geography. Your bid price is the price you are willing to pay for a call that lasts your specified duration (a typical call duration bid is usually between 90-120 seconds but varies by category).

When a call comes into our network, Soleo’s API and IVR filters identify the time of day, category, and geography of the call and will connect you with the calls that match your offer.

A call is considered qualified once it fulfills its duration requirement, and then the advertiser is billed their bid price for that call.

What industries benefit most from pay per call marketing?

Insurance, home services, pest control, home security, healthcare, debt, and travel are among the industries that benefit significantly from pay per call due to the high-value nature of the leads.

How to promote pay per call offers?

Affiliates and publishers can promote pay per call offers in many ways. Some promote their tracking number on their existing websites, some use social media, and some use traditional advertising. It’s best if you use channels you’re already comfortable with or where you already have an audience.

What is pay per call affiliate marketing?

Pay per call affiliate marketing is a way for people to earn money by promoting products or services through phone calls. With this type of marketing, affiliates receive a commission for every qualified call made by a customer who they referred to a business. This means that affiliates are paid based on the number of phone calls that convert as a result from their marketing efforts.

What is the abuse of pay-per-click or pay-per-call?

The abuse of pay-per-click or pay-per-call occurs when someone clicks on ads or makes fake calls to generate money unfairly. This can inflate costs for the businesses buying call traffic. It is important for companies to monitor their advertising campaigns to prevent abuse and ensure that their marketing efforts are reaching real customers. Properly managing these methods can help businesses reach their target audience and maximize the effectiveness of their advertising efforts.

How to make money with pay per call?

To make money with pay per call, you can sign up with a pay per call network and create ads with a unique phone number. When people call that number, you can earn a commission for each call. You can promote your ads through various channels like social media, websites, and search engines to attract more callers. By targeting specific keywords and demographics, you can maximize your earnings from pay per call campaigns. It’s important to track your calls and optimize your ads to increase your revenue. With dedication and strategy, you can make money with pay per call.

How can I track and manage pay per call campaigns?

Using call tracking software that provides detailed analytics, call recordings, and real-time reporting.