One way to generate auto insurance leads is by using online marketing techniques such as creating a professional website, using social media platforms to reach potential customers, and creating engaging content like blog posts or videos. You can also use email marketing campaigns to target interested individuals and offer promotions or discounts to entice them to inquire about your insurance services. Networking with other businesses or professionals in the industry can also help generate referrals for auto insurance leads. By consistently marketing your services and providing excellent customer service, you can attract new leads and grow your business in the auto insurance industry.

The cost of insurance leads can vary depending on the type and quality of the leads. You’ll pay more per lead if you only want to pay for leads that bind, and you’ll typically pay the least if you pay per click. This all has to do with the lead’s intent and quality. If you want high-intent leads with very specific targeting, you’ll pay more per lead than if you’ll take low-intent leads (like clicks) with little targeting. Some lead partners will even allow you to buy leads dynamically, so the price per lead would fluctuate based on if the lead had more desirable characteristics (like insured drivers or homeowners) than others (like nonstandard or young adults).

With performance marketing, you can get clicks, calls, or data leads for your insurance business or agency, or you can buy leads on a pay-per-bind or commission basis.