Open Positions

We’re hiring at our Rochester, NY location with options for remote work

Senior Paid Media Manager

The Opportunity:

Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team. As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo’s owned and operated digital brands including Smarterhome.org and RateRetriever.com. This a unique opportunity to take on a leadership role within the organization and to contribute to initiatives that are core to Soleo’s strategic growth plan.

Our ideal candidate possesses 5+ years of experience managing paid search campaigns with over $500k in monthly ad spend. You should understand what it takes to compete for some of the most competitive keywords and have mastered best practices around account structure, campaign types, automated bidding strategies and conversion tracking. In addition to paid search, you should have a firm grasp of how to leverage other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy for each of our brands. The ability to communicate complex strategies and provide data-driven performance updates to the Executive Team is essential to your success.

Responsibilities:

  • Develop a comprehensive paid media strategy for Soleo’s owned and operated digital brands. Be prepared to think differently and introduce creative solutions for driving brand awareness on a fixed budget.
  • Work closely with the VP of Digital Strategy and Partnerships and the Director of Customer Engagement to develop a deep understanding of our portfolio of national brand clients. Leverage your understanding of customer needs, performance KPIs and compliance requirements to develop scalable lead generation strategies that deliver on ROAS targets.
  • Assist the executive team in developing forecasts, performance targets, and a standard set of KPIS to be monitored across all of Soleo’s owned and operated digital brands.
  • Partner closely with other members of the digital marketing team to ensure that content and landing page design is consistent with the paid media strategy ensuring an excellent consumer experience and converstion rate optimization.
  • Create and maintain a log of A/B tests to validate digital marketing strategies and continuously optimize performance. Report results to executive leadership.
  • Utilize online tools and other resources to conduct keyword and competitive research, identify growth opportunities, and stay on top of key industry trends.

Position Requirements:

  • Bachelor’s degree, with related experience in the marketing/advertising field
  • 5+ years of experience managing paid search campaigns with over $500k in monthly ad spend
  • 5-7 years of media buying experience and exposure to all the major platforms including Google/ Microsoft Ads, Facebook, Instagram, TikTok, LinkedIn
  • Experience managing at least one direct report and mentoring junior team members
  • Strong project and performance management skills including the ability to delegate work and provide constructive feedback
  • Experience managing external agencies and holding them accountable to performance targets
  • Google and Microsoft Ads Certification (Google Analytics Certification a plus)
  • Experience with 3rd party tools SEM Tools (SEMrush)
  • Solid understanding of paid search best practices including:
    • Experience writing effective search ad copy
  • Experience identifying testing opportunities and implementing experiments
  • Ability to audit and uncover account performance or technical issues
    • Knowledge of automated bidding strategies including smart bidding
    • Knowledge of new campaign types including dynamic search and performance max
  • Experience using Google Analytics and Google Tag Manager to configure conversion tracking
  • Working knowledge of Call Rail and Dynamic Number Insertion is a plus

Content Marketing Manager

The Opportunity

You will be a thought leader and part of a digital marketing team exploring new ways to drive lead traffic to our customers through Soleo owned and operated editorial websites, particularly smarterhome.org. The Content Marketing Manager will lead the company’s efforts to grow these digital assets by continuously introducing engaging content related to these sites.

The Content Marketing Manager will own the content strategy of smarterhome.org with a focus on writing and designing content, reviewing content of contributing writers, and testing and analyzing landing pages, blogs, social media and other means of distributing content related to Soleo’s owned and operated lead gen properties. We are looking for someone willing to become an expert in home security and home services products in order to take our editorial comparison site to the next level.

 

Responsibilities

  • Drive the content marketing strategy and content creation process – including planning, creation, and distribution – for our Smarter Home website
  • Work with the Smarter Home team in developing a strategy for growing visitor traffic to our digital properties related to home services.
  • Manage the creation of content including blogs, landing pages, ad copy, infographics, short videos, and other content assets
    • Develop strategic outlines, creative briefs, and an audience-driven content strategy
    • Research various products in home services; build comparison matrices to allow consumers to evaluate a variety of alternatives.
    • Edit and proofread content for errors in grammar, punctuation, and style
    • Ensure content is optimized for SEO and distribution
    • Confirm all assets adhere to internal and partner specifications
  • Plan and execute distribution of content assets through appropriate channels including owned and operated websites, social media channels, and organic and sponsored guest posts
  • Execute A/B and multi-variant testing on updated content as it develops.
  • Design infographics and other appealing charts to be used on landing pages and social media channels.
  • Manage content editorial calendar by scheduling due dates and tracking content through the editorial process, ensuring all content goes through the correct approval process.
  • Conduct regular reports of content marketing activities to measure growth and identify areas for improvement.
  • Publish and optimize content using our CMS, WordPress.
  • Review industry research and stay aware of trends for each of the product categories featured on our owned and operated properties.
  • Communicate effectively with all levels of the organization, both verbally and in writing, including a bi-weekly update with the CEO.
  • Assist on other Soleo-owned lead gen properties as needed

 

Requirements

  • Bachelor’s degree in a marketing/advertising or journalism field
  • 3-5 years of work experience in a marketing or writing related position; experience with home services is a plus
  • Experience with web design in WordPress and/or Elementor preferred, but not required
  • Background in graphic design is desirable, please include examples of past work
  • Ideally, the candidate would have strong organizational and planning skills, with experience creating and managing content calendars
  • Experience with HubSpot’s Social Hub or similar content scheduling software is preferred
  • The ideal candidate would have strong analytical skills, and would be able to provide examples of ways they have used analytics to improve brand presence on social media
  • Experience in HTML and CSS would be bonus points, but not required
  • Strong knowledge of SEO techniques, particularly with landing pages
  • Work in and contribute to a positive team environment

 

About Soleo

Soleo is a leader in performance marketing. We are a well-established and trusted partner and technology innovator in the industries we serve. With over 20 years of experience, we have earned our reputation by building world-class platforms, maintaining the highest standards of compliance, being selective about our suppliers, and providing best-in-class customer support.