Why We Think Inbound Calls are the Future of Pay-Per-Call

The pay-per-call field is saturated with transfers and outbound dialing. What’s more, stricter legal restrictions are being placed on outbound dialing, and navigating the murky waters of compliance is more treacherous than ever before.

Is pay-per-click the best use of your advertising budget?

Performance marketing makes sense: it’s a low-risk, flexible advertising strategy where you only pay when a desired action occurs. Clicks are probably the most popular form of performance marketing, popularized by Google, Facebook, and other social media platforms. Today, affiliate links are more popular than ever, with an annual growth rate of more than 10% […]

Pay-per-call Explained: How it Works

Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as appliance repair or pest control, reaching the right audience at the right time can be quite difficult. Not to mention that, even if your campaign generates an abundance of […]

How to Generate More Dental Appointments with Pay-Per-Call

According to the ADA, 42% of Americans want to visit a dentist more often than they already do because they recognize the importance of dental health. For most dentists, reaching these prospective patients through traditional marketing methods is challenging.

Where Do Calls Come from: Common Promotional Methods in Pay-per-call

Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready to purchase a service or book an appointment.

4 Steps for Getting Started with Pay-Per-Call

Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We are here to help make it easier for you. Here are four general steps you’ll need to complete to set up a successful pay-per-call […]

The Complete Guide to Pay-Per-Call

Marketers have always been challenged to find the best way to spend their advertising dollars. In 2021, after a global pandemic and staggering budget cuts, marketers are under more pressure than ever to find the channels that drive the highest and most consistent return on investment (ROI) for their advertising budget.