Where Do Calls Come from: Common Promotional Methods in Pay-per-call

Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready to purchase a service or book an appointment.

How to Generate More Dental Appointments with Pay-Per-Call

According to the ADA, 42% of Americans want to visit a dentist more often than they already do because they recognize the importance of dental health. For most dentists, reaching these prospective patients through traditional marketing methods is challenging.

Pay-per-call Explained: How it Works

Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as appliance repair or pest control, reaching the right audience at the right time can be quite difficult. Not to mention that, even if your campaign generates an abundance of […]

The Complete Guide to Pay-Per-Call

Marketers have always been challenged to find the best way to spend their advertising dollars. In 2021, after a global pandemic and staggering budget cuts, marketers are under more pressure than ever to find the channels that drive the highest and most consistent return on investment (ROI) for their advertising budget.

4 Steps for Getting Started with Pay-Per-Call

Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We are here to help make it easier for you. Here are four general steps you’ll need to complete to set up a successful pay-per-call […]

Callback Best Practices and Pay-Per-Call

You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:

29 Statistics that Prove the Effectiveness of Pay-Per-Call

For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words until there are facts and figures to back them up. For that reason, we’ve pulled […]

Performance Marketing Explained: How it Works

With the rise in digital device use and tracking technology has come a surge in new marketing efforts and methods. One such method is performance-based marketing. This trend has emerged as a valuable technique for not only generating leads, but for measuring how each individual ad performs.