Advertiser
a company that buys calls; they purchase call leads that publishers generate…
Affiliate
a person or company that generates calls on behalf of an advertiser for a commission (see also: publisher)…
Agency
a company that creates and manages advertising campaigns, including performance marketing campaigns such as pay-per-call campaigns, on behalf of another company…
Brand
an advertiser, usually a recognizable business regionally or nationally (see also: advertiser)…
Call buyer
the company that purchases calls from a pay-per-call network, publishers, or affiliates (see also: advertiser)…
Call center
a workforce that is trained to answer the calls generated by a pay-per-call campaign…
Demand (Buy) side
consists of anyone who wants to buy calls generated from publishers; this can include advertisers as well as players acting on their behalf…
Exchange
a technological platform that facilitates transactions between advertisers and publishers similar to the way a stock exchange facilitates the buying and selling of stocks. Like an ad network, an exchange gives advertisers access to multiple publishers and gives publishers access …
Pay-per-call network
a business that helps advertisers buy inbound calls from multiple publishers by matching advertiser pay-per-call campaigns with reliable sources from its network of publishers. The pay-per-call network manages and vets publishers on behalf of its advertisers, and maintains good relationships …
Publisher
the business that publishes customer-facing ads and generates leads to sell to the advertiser…
