Pay-per-call network

a business that helps advertisers buy inbound calls from multiple publishers by matching advertiser pay-per-call campaigns with reliable sources from its network of publishers. The pay-per-call network manages and vets publishers on behalf of its advertisers, and maintains good relationships …

Publisher

the business that publishes customer-facing ads and generates leads to sell to the advertiser…

Supply (Sell) side

consists of publishers and sources that are supplying the calls in a pay-per-call campaign…

Advertiser

a company that buys calls; they purchase call leads that publishers generate…

Affiliate

a person or company that generates calls on behalf of an advertiser for a commission (see also: publisher)…

Agency

a company that creates and manages advertising campaigns, including performance marketing campaigns such as pay-per-call campaigns, on behalf of another company…

Brand

an advertiser, usually a recognizable business regionally or nationally (see also: advertiser)…

Call buyer

the company that purchases calls from a pay-per-call network, publishers, or affiliates (see also: advertiser)…

Call center

a workforce that is trained to answer the calls generated by a pay-per-call campaign…

Demand (Buy) side

consists of anyone who wants to buy calls generated from publishers; this can include advertisers as well as players acting on their behalf…