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Performance marketing FAQs

What are the main types of performance media?

The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.

How do you optimize performance media campaigns?

To optimize performance media campaigns, it’s important to track and analyze data to see which strategies and partners are working best. By continually monitoring and refining campaigns, you can improve results and achieve your goals more effectively. By being strategic and adaptable, you can ensure that your media campaigns are reaching the right people and driving desired outcomes.

What is performance marketing?

Performance marketing is a form of marketing where advertisers pay third-party individuals, companies, or networks for specific qualified leads. It’s called performance marketing because the advertisers only pay their partners when a consumer performs a desired action. Some common types of performance marketing leads include pay-per-click pageviews, affiliate link views, closed sales, and – you guessed it –  calls.

Pay-per-call marketing is a form of marketing where advertisers partner with affiliates or pay-per-call networks to receive calls that meet their duration, location, and category requirements.

Are leads exclusive or shared?

Leads can be either exclusive or shared depending on the agreement between the company providing the leads and the recipient. At Soleo, we sell exclusive leads. Exclusive leads are only given to one person or business, meaning they do not have to compete with others for the same potential customer. Shared leads are given to multiple recipients, requiring them to compete with each other for the same potential customer. It is important to clarify with the lead provider whether the leads offered are exclusive or shared to understand how much competition there may be for each lead.

Can leads be targeted geographically?

Yes, leads can be targeted geographically. This allows you to reach consumers who are within your target market or service area. Geo targeting is typically on a state or zip code level.

Can I dispute my leads?

Yes, you can dispute your leads if you believe they are not valid. At Soleo, we also monitor your leads for quality, and your account manager would be happy to help you with any quality concerns you have.

What is performance media?

Performance media refers to advertising that is designed to drive a specific action, such as clicking a link, visiting a website, or making a purchase. It includes strategies like search engine marketing, social media advertising, display ads, and affiliate websites. Performance media campaigns are measured by their effectiveness in generating leads or sales, rather than just raising brand awareness.

How is performance media measured?