Why We Think Inbound Calls are the Future of Pay-Per-Call
The pay-per-call field is saturated with transfers and outbound dialing. What’s more, stricter legal restrictions are being placed on outbound dialing, and navigating the murky waters of compliance is more treacherous than ever before.…
Compliance in Pay-Per-Call
Telemarketing is notorious for being highly regulated, but it can be confusing which telemarketing regulations extend to the pay-per-call industry and how they apply. However, this is a growing concern for advertisers that want to protect their brand. In fact, …
Selling Calls 101: Using Real-Time Call Data to Monitor Quality & Improve Performance
Any affiliate knows that the key to success lies in their ability to continuously optimize and scale campaign performance. Whether that involves changing your ad copy, adding captioning to your video, or focusing on certain media channels, the end-goal is …
3 Benefits to Selling Calls through an API
For affiliates (also known as “publishers”), selling calls is an easy way to monetize their ad space and drive new revenue through high payouts. Many affiliates who sell calls choose to do so by working either directly with an advertiser, …
Selling Calls 101: How to Maximize Your Earnings
Selling calls is a quick and easy way for publishers (also called “affiliates”) to earn money. If you’re new to pay-per-call, your first step in getting started is to apply to an offer. Usually, the offer will include details related …
Selling Calls 101: Optimize Performance by Tracking Calls
Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …
4 Steps for Selling Calls
Publishers (also known as “affiliates”) play a highly important role in generating leads for advertisers. Selling call-based leads to a pay-per-call campaign is a great way to monetize your reach entirely or in addition to your pay-per-click or lead selling …
Real Time Bidding and Ping Post Explained
For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for …
How to Design a Successful Landing Page
With the right ad traffic, a good landing page equals a successful pay-per-call campaign.
In a pay-per-call campaign, landing pages have one goal: convert your website traffic into qualified calls. It’s no surprise, then, that having a successful landing page …
