The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.
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Targeted, high-intent leads
A steady stream of inbound traffic from consumers who are actively seeking the insurance you offer in the geographic area you serve
Transparency
Calls and clicks from trusted, vetted sources for unmatched transparency and compliance
Dedicated Account Management
An experienced Account Manager will help build, monitor and optimize your campaign
Flexibility
Calls, clicks, or leads designed to align with your preferred method of client engagement
Dedicated Account Management
An experienced Account Manager will help build, monitor and optimize your campaign
Flexibility
Calls, clicks, or leads designed to align with your preferred method of client engagement
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FAQs
The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.
To optimize performance media campaigns, it’s important to track and analyze data to see which strategies and partners are working best. By continually monitoring and refining campaigns, you can improve results and achieve your goals more effectively. By being strategic and adaptable, you can ensure that your media campaigns are reaching the right people and driving desired outcomes.
Performance marketing is a form of marketing where advertisers pay third-party individuals, companies, or networks for specific qualified leads. It’s called performance marketing because the advertisers only pay their partners when a consumer performs a desired action. Some common types of performance marketing leads include pay-per-click pageviews, affiliate link views, closed sales, and – you guessed it – calls.
Pay-per-call marketing is a form of marketing where advertisers partner with affiliates or pay-per-call networks to receive calls that meet their duration, location, and category requirements.
Performance media refers to advertising that is designed to drive a specific action, such as clicking a link, visiting a website, or making a purchase. It includes strategies like search engine marketing, social media advertising, display ads, and affiliate websites. Performance media campaigns are measured by their effectiveness in generating leads or sales, rather than just raising brand awareness.
Performance media is measured by the number of qualified clicks, calls, leads, or sales made. The measurement will depend on the type of performance media and the requirements for what is considered qualified.
Performance media is more cost-effective and measurable than traditional advertising. With performance media, companies can track the success of their ads in real-time and adjust their strategies accordingly. It also allows for more targeted advertising, reaching specific audiences more effectively. Additionally, performance media provides the opportunity for immediate customer interaction and feedback, which can help companies better understand their customers’ needs and preferences. Overall, performance media offers a more efficient and data-driven approach to advertising that can lead to higher returns on investment and increased brand awareness.
Performance marketing is a type of digital marketing where companies pay for advertising based on specific actions or results, such as clicks, sales, or leads. Instead of just paying for the ad to be seen by people, businesses only pay when a desired action is taken. This allows companies to track their return on investment more accurately and adjust their marketing efforts as needed.
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