At Soleo, we help businesses improve lead acquisition efforts with our innovative performance media solutions. We do this in many ways including through our call network and our owned and operated digital properties.
Targeted, high-intent leads
A steady stream of leads who are actively seeking the services you offer in the geographic area you serve
Transparency
Calls and clicks from trusted, vetted sources for unmatched transparency and compliance
Targeted, high-intent leads
A steady stream of leads who are actively seeking the services you offer in the geographic area you serve
Transparency
Calls and clicks from trusted, vetted sources for unmatched transparency and compliance
Dedicated Account Manager
An experienced Account Manager will help build, monitor and optimize your campaign
Flexibility
Calls, clicks, or leads tailored to your location, capacity, and hours of operation
Dedicated Account Manager
An experienced Account Manager will help build, monitor and optimize your campaign
Flexibility
Calls, clicks, or leads tailored to your location, capacity, and hours of operation
Are you a publisher looking to join our network of vetted publishers?
Create your profile
Tell us about your brand, your expertise and how you best serve your customers
Set your preferences
Choose the types of leads you want and the volume that suits your capacity
Receive referrals
Start getting leads directly to your phone, inbox, or website
FAQs
At Soleo, we help businesses improve lead acquisition efforts with our innovative performance media solutions. We do this in many ways including through our call network and our owned and operated digital properties.
Through our platform, CallThread, we offer real-time reporting with call-by-call details, call recording, and conversion rates. We also offer number assignment and automatic call distribution.
We ensure the quality of traffic and leads in many ways, including our dedicated account management team, our lead vetted lead sources, and protective measurements against fraudulent calls.
We use our platform CallThread to assign tracking numbers, attribute calls, and manage our affiliate network.
The onboarding process will look different depending on your account’s needs. However, once you’ve decided to partner with Soleo, you will be assigned an account manager who will be able to make sure all the details and parameters of your offer are recorded and set up in our system. They’ll be the ones coordinating the launch of your campaign with our internal team and (if applicable) our network, so they’ll be able to help answer any questions you have about your account during the onboarding process.
Using our carrier-grade platform for call tracking and compliance, the CallThread team regularly conducts quality assurance checks across all call sources. We use call tracking, call recording (if the consumer is first notified the call will be recorded), and call scoring to monitor the call traffic our publishers send.
All publishers in our network go through a rigorous vetting process to ensure they comply to consumer protection laws. To ensure your pay-per-call campaign complements your internal lead-gen efforts, all CallThread publishers must also adhere to our strict network restrictions that include:
No branded bidding or common misspellings
No use of advertiser trademarks
No outbound traffic: all traffic must be inbound (transfers are available on request only)
Our dedicated accound management team will provide support for you as you need it.
With over 20 years of experience developing industry-leading platforms and a team dedicated to compliance and performance, our focus on optimizing the consumer journey generates higher quality leads – with superior compliance – on behalf of our partners.
Performance marketing is a type of digital marketing where companies pay for advertising based on specific actions or results, such as clicks, sales, or leads. Instead of just paying for the ad to be seen by people, businesses only pay when a desired action is taken. This allows companies to track their return on investment more accurately and adjust their marketing efforts as needed.
The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.
To optimize performance media campaigns, it’s important to track and analyze data to see which strategies and partners are working best. By continually monitoring and refining campaigns, you can improve results and achieve your goals more effectively. By being strategic and adaptable, you can ensure that your media campaigns are reaching the right people and driving desired outcomes.
Performance marketing is a form of marketing where advertisers pay third-party individuals, companies, or networks for specific qualified leads. It’s called performance marketing because the advertisers only pay their partners when a consumer performs a desired action. Some common types of performance marketing leads include pay-per-click pageviews, affiliate link views, closed sales, and – you guessed it – calls.
Pay-per-call marketing is a form of marketing where advertisers partner with affiliates or pay-per-call networks to receive calls that meet their duration, location, and category requirements.
Performance media refers to advertising that is designed to drive a specific action, such as clicking a link, visiting a website, or making a purchase. It includes strategies like search engine marketing, social media advertising, display ads, and affiliate websites. Performance media campaigns are measured by their effectiveness in generating leads or sales, rather than just raising brand awareness.
Performance media is measured by the number of qualified clicks, calls, leads, or sales made. The measurement will depend on the type of performance media and the requirements for what is considered qualified.
Performance media is more cost-effective and measurable than traditional advertising. With performance media, companies can track the success of their ads in real-time and adjust their strategies accordingly. It also allows for more targeted advertising, reaching specific audiences more effectively. Additionally, performance media provides the opportunity for immediate customer interaction and feedback, which can help companies better understand their customers’ needs and preferences. Overall, performance media offers a more efficient and data-driven approach to advertising that can lead to higher returns on investment and increased brand awareness.
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