10 Key Pay-Per-Call Terms Explained
1. Pay-Per-Call
Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …
Selling Calls 101: How to Maximize Your Earnings
Selling calls is a quick and easy way for publishers (also called “affiliates”) to earn money. If you’re new to pay-per-call, your first step in getting started is to apply to an offer. Usually, the offer will include details related …
Understanding Different Types of Calls
Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common …
Compliance and Publisher Vetting in Pay-Per-Call
Why a Trusted Network is Important
Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads that meet their qualifications. It’s a win-win for both …
Selling Calls 101: Optimize Performance by Tracking Calls
Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …
How the Financial Services Industry Can Get Leads That Convert
To achieve a high ROI on your marketing budget, you need high-value leads that are likely to convert. However the financial services industry is very competitive, so consistently generating qualified leads can be challenging for marketers in this field.…
How Life Insurance Companies Get High-Converting Leads with Pay-Per-Call
The life insurance industry is notoriously competitive, but successfully generating leads for your agents is as simple as choosing the right strategy for your marketing budget.…
How Home Security Businesses Win with Pay-Per-Call
The home security industry is ripe with opportunity. As homeowners become more aware of home security systems and lean into the benefits of adopting a smart home, the home security industry is projected to grow 8% from 2020 to 2025 …
4 Steps for Selling Calls
Publishers (also known as “affiliates”) play a highly important role in generating leads for advertisers. Selling call-based leads to a pay-per-call campaign is a great way to monetize your reach entirely or in addition to your pay-per-click or lead selling …
How Pest Control Businesses Win Customers With Pay-Per-Call
The pest control industry faces unique challenges when it comes to marketing services and generating sales. However, pay-per-call can meet these challenges and help pest control businesses increase their marketing return on investment (ROI) with high-intent, high-quality leads.…
