Author: [email protected]

How to Start a Performance Marketing Program

As advertising budgets become scrutinized across the board, marketers look for new placement strategies that deliver predictable results and a clear return on investment (ROI). Although 62% of CMOs expect their media spend to bounce back in 2021 (Gartner…

3 Benefits to Selling Calls through an API

For affiliates (also known as “publishers”), selling calls is an easy way to monetize their ad space and drive new revenue through high payouts. Many affiliates who sell calls choose to do so by working either directly with an advertiser, …

10 Key Pay-Per-Call Terms Explained

1.      Pay-Per-Call

Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …

Selling Calls 101: How to Maximize Your Earnings

Selling calls is a quick and easy way for publishers (also called “affiliates”) to earn money. If you’re new to pay-per-call, your first step in getting started is to apply to an offer. Usually, the offer will include details related …

Understanding Different Types of Calls

Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are ­­generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common …

Compliance and Publisher Vetting in Pay-Per-Call

Why a Trusted Network is Important

Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads that meet their qualifications. It’s a win-win for both …

Selling Calls 101: Optimize Performance by Tracking Calls

Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …

How the Financial Services Industry Can Get Leads That Convert

To achieve a high ROI on your marketing budget, you need high-value leads that are likely to convert. However the financial services industry is very competitive, so consistently generating qualified leads can be challenging for marketers in this field.…