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Frequently asked questions

Performance marketing

What are the main types of performance media?

The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.

How do you optimize performance media campaigns?

To optimize performance media campaigns, it’s important to track and analyze data to see which strategies and partners are working best. By continually monitoring and refining campaigns, you can improve results and achieve your goals more effectively. By being strategic and adaptable, you can ensure that your media campaigns are reaching the right people and driving desired outcomes.

What is performance marketing?

Performance marketing is a form of marketing where advertisers pay third-party individuals, companies, or networks for specific qualified leads. It’s called performance marketing because the advertisers only pay their partners when a consumer performs a desired action. Some common types of performance marketing leads include pay-per-click pageviews, affiliate link views, closed sales, and – you guessed it –  calls.

Pay-per-call marketing is a form of marketing where advertisers partner with affiliates or pay-per-call networks to receive calls that meet their duration, location, and category requirements.

Are leads exclusive or shared?

Leads can be either exclusive or shared depending on the agreement between the company providing the leads and the recipient. At Soleo, we sell exclusive leads. Exclusive leads are only given to one person or business, meaning they do not have to compete with others for the same potential customer. Shared leads are given to multiple recipients, requiring them to compete with each other for the same potential customer. It is important to clarify with the lead provider whether the leads offered are exclusive or shared to understand how much competition there may be for each lead.

Can leads be targeted geographically?

Yes, leads can be targeted geographically. This allows you to reach consumers who are within your target market or service area. Geo targeting is typically on a state or zip code level.

Can I dispute my leads?

Yes, you can dispute your leads if you believe they are not valid. At Soleo, we also monitor your leads for quality, and your account manager would be happy to help you with any quality concerns you have.

What are the best practices for following up with leads?

It depends on the type of lead. Some best practices for following up with leads include promptly contacting them after initial contact, sending relevant information or resources, customizing your approach based on their needs, and maintaining consistent communication. You should personalize your interactions, show genuine interest, and provide value at each touchpoint.

How can I customize the leads I want to receive?

To customize the leads you want to receive, you can specify the type of customer you are looking for and the criteria they must meet. This could include factors like location, desired service, or demographics (in some industries). By being specific about the type of leads you want, you can ensure that you receive high-quality prospects that are more likely to convert into customers for your business.

How many leads can I expect to get?

The number of leads you can expect to get can vary depending on many factors such as the industry you are in, your targeting parameters, the size of your geographic coverage, and how competitive your offer is.

What is performance media?

Performance media refers to advertising that is designed to drive a specific action, such as clicking a link, visiting a website, or making a purchase. It includes strategies like search engine marketing, social media advertising, display ads, and affiliate websites. Performance media campaigns are measured by their effectiveness in generating leads or sales, rather than just raising brand awareness.

How is performance media measured?

Performance media is measured by the number of qualified clicks, calls, leads, or sales made. The measurement will depend on the type of performance media and the requirements for what is considered qualified.

What are the advantages of performance media over traditional advertising?

Performance media is more cost-effective and measurable than traditional advertising. With performance media, companies can track the success of their ads in real-time and adjust their strategies accordingly. It also allows for more targeted advertising, reaching specific audiences more effectively. Additionally, performance media provides the opportunity for immediate customer interaction and feedback, which can help companies better understand their customers’ needs and preferences. Overall, performance media offers a more efficient and data-driven approach to advertising that can lead to higher returns on investment and increased brand awareness.

What is performance marketing in digital marketing?

Performance marketing is a type of digital marketing where companies pay for advertising based on specific actions or results, such as clicks, sales, or leads. Instead of just paying for the ad to be seen by people, businesses only pay when a desired action is taken. This allows companies to track their return on investment more accurately and adjust their marketing efforts as needed.

Affiliate marketing

How does affiliate marketing work?

When an affiliate promotes a company’s products or refers traffic through clicks or calls, they earn a commission. The more people who buy through the affiliate, the more money they can make.

What is affiliate marketing?

Affiliate marketing is a type of marketing where an affiliate generates leads on behalf of an advertiser and receives a commission if the leads meet the advertiser’s criteria.

What are the benefits of affiliate marketing for businesses?

Affiliate marketing helps businesses reach more customers by partnering with individuals who promote their products or services for a commission. This can increase brand awareness, drive more traffic to their website, and ultimately boost sales. It also allows businesses to reach new audiences and markets they may not have been able to access otherwise. Additionally, affiliate marketing is cost-effective because businesses only pay a commission when the lead converts, making it a low-risk marketing strategy. Overall, affiliate marketing can help businesses grow and expand their reach in a cost-efficient way.

What is an affiliate network?

An affiliate network is a business that works with both advertisers (or businesses who buy affiliate traffic) and affiliates (those generating traffic to sell to advertisers). Advertisers use affiliate networks to find new affiliates without the hassle of managing the affiliates and moderating lead quality themselves. Affiliates use affiliate networks to find new offers they can promote and sometimes to track their performance.

How affiliate networks make money?

Affiliate networks make money by connecting companies with affiliates who promote their products or services or generate leads in their industry. Affiliate networks take a small percentage of the affiliate’s commission. Overall, affiliate networks benefit everyone involved by creating a win-win situation for all parties.

How to join an affiliate network?

To join an affiliate network, you need to sign up on their website and create an account. Depending on the network, you may have to be approved to join, or you will need to be approved to join certain offers. At Soleo, our affiliates must be approved to join our network, and we may require approval for specific offers as well. Sometimes, you will need to submit creatives for approval. That said, our CallThread platform makes all of this easy to do all in one place.

How do affiliates get paid?

Affiliates get paid by promoting products or services for companies. When people buy something through the affiliate’s unique link or the affiliate is able to drive qualified clicks, calls, or leads to their partners, they earn a commission. Leads are considered “qualified” when they meet the requirements determined by the partner.

What tools and platforms are commonly used in affiliate marketing?

Commonly used tools and platforms in affiliate marketing include affiliate networks to find and connect to new offers affiliate tracking software to track leads and earnings. Affiliates use social media platforms, email marketing services, and website builders to generate leads for their partners. These tools help affiliates track sales, create promotional content, and manage their affiliate partnerships effectively.

How do I become an affiliate?

If you have an audience or traffic that you want to monetize, becoming an affiliate is one way to do that. To become an affiliate, you need to find a company, website, or affiliate network that offers an affiliate program. Then, it’s just a matter of connecting to affiliate offers and sending traffic. Remember to follow the rules and guidelines set by the company to stay in good standing with the program.

What compliance issues should affiliates be aware of?

Affiliates should be aware of compliance issues like disclosing their partnerships with companies, using proper disclaimers when promoting products, and following rules set by organizations like the Federal Trade Commission. They must also avoid making false claims or misleading statements to customers, as this can lead to legal trouble. It’s important for affiliates to stay informed about relevant laws and regulations in their industry to ensure they are operating within the boundaries of ethical and legal standards. Failure to comply with these guidelines can result in penalties or even the termination of their affiliate partnerships.

How can I improve my performance as an affiliate?

To improve your performance as an affiliate, create high-quality content that educates and engages your audience, and use various marketing channels like social media, email, and website/blog to reach more people. Analyze data and track your results to see what strategies are working best for you. Always be on the lookout for offers that pay better or offer a better model for your business; optimize for earnings per lead, not payout. Stay updated on industry trends and best practices, and continue to learn and grow your skills through courses, webinars, and networking with other affiliates. Consistency, hard work, and dedication are key to success as an affiliate marketer.

What are the common challenges in affiliate marketing?

Some common challenges in affiliate marketing include finding the right offers to promote, building an audience or consistent web traffic, and standing out among competitors. Additionally, dealing with payment issues, managing relationships with affiliate networks, and staying current with industry trends can also pose challenges in affiliate marketing. Success in this field requires dedication, creativity, and a strong understanding of the market.

How affiliate marketing is different from network marketing?

Affiliate marketing is when individuals or businesses promote products or services for a company and earn a commission for each lead they generate or each sale they make. Network marketing, on the other hand, involves recruiting others to sell products or services and earn a commission from their sales as well as their own. In affiliate marketing, individuals focus more on promoting and selling products, while in network marketing, individuals focus on building a team of distributors.

How affiliate network works?

An affiliate network is a company or platform where advertisers partner with affiliates to promote their products or services or generate leads in their industry. Affiliates earn commissions for every sale or lead they generate through their unique tracking links or numbers. The affiliate network manages tracking sales and commissions, so both the company and the affiliate can see how well their marketing efforts are working.


How to get a pay per call number?

To get a pay per call number, you usually will need to be attached to an offer through an affiliate network, or you can use a call tracking platform which