Advertiser

an individual offer defined by the advertiser. The ad includes all the advertiser’s requirements such as category, bid, duration, geography, hours of operation, etc.…

Organic Listings

listings on third-party publisher or affiliate websites that are not bought…

Pay-per-call

a form of performance marketing in which advertisers purchase inbound phone calls that meet specified duration and location requirements…

Performance marketing

a type of marketing where advertisers partner with individuals, companies, or networks who deliver qualified leads for a commission; the partners get paid based on their performance, collecting a commission only when they deliver qualified leads…

Ping post/tree

an auction-based lead buying process that allows advertisers to adjust their bids based on how much caller information is available, usually to set a higher bid for calls that include caller data that fits the core target profile and are …

Programmatic pay-per-call network

a pay-per-call network that utilizes artificial intelligence to dynamically match a call generated by a publisher to the most competitive ad (based on bid price and duration requirements) out of a number of offers in the same category…

Qualified call

a call that meets the duration, category, and geography requirements of the advertiser’s offer…

Quality assurance

a system put in place by a pay-per-call network to ensure publishers are delivering high-quality phone calls that come from ethical, legal sources. Methods for quality assurance include call tracking, call recording, and call transcription…

Real-time bidding

a method used by programmatic pay-per-call networks to seamlessly connect a publisher’s live call to the advertiser with the most competitive bid out of a pre-existing pool of offers…

Real-time reporting

reports generated in real time to show advertisers their current call volume, individual call sources, conversion rates, and real-time trends and opportunities…