Advertiser
an individual offer defined by the advertiser. The ad includes all the advertiser’s requirements such as category, bid, duration, geography, hours of operation, etc.…
Ping post/tree
an auction-based lead buying process that allows advertisers to adjust their bids based on how much caller information is available, usually to set a higher bid for calls that include caller data that fits the core target profile and are …
Interactive Dialog Management
a tool for creating and managing custom call menus or uploading existing ones (see also: IVR)…
Interactive Voice Response (IVR)
an automated front-end menu that greets new callers and is used to filter and direct the call to the proper destination…
Keyword spotting
a quality control method that listens for a specific keyword in a phone call conversation to determine the quality score of the call…
LSAPI™ (Local Search API)
Soleo’s local search API allows publishers to sell calls programmatically. Based on the search query and the location of the caller, Soleo’s algorithm will bid on the call with the most competitive advertisers and then seamlessly connect the call to …
Offer
the combination of an advertiser’s bid, required duration, geographic requirements, and ad category…
Organic Listings
listings on third-party publisher or affiliate websites that are not bought…
Pay-per-call
a form of performance marketing in which advertisers purchase inbound phone calls that meet specified duration and location requirements…
Performance marketing
a type of marketing where advertisers partner with individuals, companies, or networks who deliver qualified leads for a commission; the partners get paid based on their performance, collecting a commission only when they deliver qualified leads…
