Advertiser

an individual offer defined by the advertiser. The ad includes all the advertiser’s requirements such as category, bid, duration, geography, hours of operation, etc.…

Sponsored listings

listings on third-party publisher or affiliate websites that are given preferential placement in exchange for a commission on conversions…

Telephone Consumer Protection Act (TCPA)

A Federal statute enacted in 1991 that is designed to safeguard consumer privacy. The legislation restricts certain telemarketing practices using voice calls, SMS, fax, and auto machine dialing, better known as robocalls, when communicating with consumers and prohibits marketers and …

Tracking number

a unique phone number assigned to an ad or publisher used to identify the source of any calls the campaign generates; a tracking number is also known as a CTN (call tracking number), merchant number, or DID…

Keyword spotting

a quality control method that listens for a specific keyword in a phone call conversation to determine the quality score of the call…

Vanity number

a special tracking number that is relevant to your specific business by city, state, zip or area code…

LSAPI™ (Local Search API)

Soleo’s local search API allows publishers to sell calls programmatically. Based on the search query and the location of the caller, Soleo’s algorithm will bid on the call with the most competitive advertisers and then seamlessly connect the call to …

Offer

the combination of an advertiser’s bid, required duration, geographic requirements, and ad category…