Qualified call
a call that meets the duration, category, and geography requirements of the advertiser’s offer…
Quality assurance
a system put in place by a pay-per-call network to ensure publishers are delivering high-quality phone calls that come from ethical, legal sources. Methods for quality assurance include call tracking, call recording, and call transcription…
Real-time bidding
a method used by programmatic pay-per-call networks to seamlessly connect a publisher’s live call to the advertiser with the most competitive bid out of a pre-existing pool of offers…
Real-time reporting
reports generated in real time to show advertisers their current call volume, individual call sources, conversion rates, and real-time trends and opportunities…
Robocall blocking
a process of identifying, flagging, and blocking unwanted, suspicious calls…
Sponsored listings
listings on third-party publisher or affiliate websites that are given preferential placement in exchange for a commission on conversions…
Interactive Dialog Management
a tool for creating and managing custom call menus or uploading existing ones (see also: IVR)…
Telephone Consumer Protection Act (TCPA)
A Federal statute enacted in 1991 that is designed to safeguard consumer privacy. The legislation restricts certain telemarketing practices using voice calls, SMS, fax, and auto machine dialing, better known as robocalls, when communicating with consumers and prohibits marketers and …
Interactive Voice Response (IVR)
an automated front-end menu that greets new callers and is used to filter and direct the call to the proper destination…
Tracking number
a unique phone number assigned to an ad or publisher used to identify the source of any calls the campaign generates; a tracking number is also known as a CTN (call tracking number), merchant number, or DID…
