Acoustic profiling
technology used to detect and block robocalls by listening for nuances in the human voice to identify automated or robotic message…
Call generation method
the method a publisher uses to generate calls. Examples include online such as SEM, SEO, social media, etc.; offline such as SMS, print, radio, direct mail, etc.; and carrier such as disconnected numbers, directories, etc.…
CallThread™
the pay-per-call platform providing access to Soleo’s programmatic pay-per-call network and matching live callers with the businesses they need. CallThread offers solutions for advertisers of all sizes, delivering compliant, high-quality leads from our network of third-party publishers and in-house lead …
Buffer
the duration of a call…
Bid strength
a tool to evaluate the competitive value of a bid price compared to other ads competing for the same category of calls; the stronger the bid is, the more likely the campaign is to drive high-quality calls at scale…
Bid
the price an advertiser is willing to pay for a call that lasts a specified amount of time…
Affiliate marketing
a type of marketing where an affiliate generates leads on behalf of an advertiser and receives a commission if the leads meet the advertiser’s criteria…
Ad exchange
a marketplace where publishers and advertisers buy and sell ads and advertising space…
