Call tracking
a method of determining the source of a phone call lead…
Call transcription
a quality assurance method used to turn the audio version of a call recording into a written copy of the conversation to help determine the quality of a call…
Call volume
refers to the amount of calls sent to a campaign at a given point in time…
Caps
limits; primarily related to the daily, weekly, or monthly, budget for an ad or campaign…
Category
the business vertical the advertiser wants to reach…
California Consumer Privacy Act (CCPA)
A California State law passed in 2018 that is intended to enhance the privacy rights and consumer protection of residents in California. Under the CCPA, businesses covered by the act must adhere to certain requirements regarding the collection and sale …
Campaign
a grouping of ads that are related to each other – often characterized by brand, category, vertical, or so on…
Clean number
a tracking number that has not been used in the last 90 days…
Conversion rate
the percentage of users that complete the desired action after viewing the offer; in pay-per-call, common conversion rates include: percent of users who viewed a publisher’s ad and called the tracking number, percent of calls that converted into billable calls, …
Day parting
restricting a campaign to generate calls only during certain times of the day…
