The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.
Your trusted source for all things performance media
Performance marketing FAQs
The main types of performance media are pay-per-click, pay-per-call, pay-per-lead, and pay-per-sale advertising.
To optimize performance media campaigns, it’s important to track and analyze data to see which strategies and partners are working best. By continually monitoring and refining campaigns, you can improve results and achieve your goals more effectively. By being strategic and adaptable, you can ensure that your media campaigns are reaching the right people and driving desired outcomes.
Performance marketing is a form of marketing where advertisers pay third-party individuals, companies, or networks for specific qualified leads. It’s called performance marketing because the advertisers only pay their partners when a consumer performs a desired action. Some common types of performance marketing leads include pay-per-click pageviews, affiliate link views, closed sales, and – you guessed it – calls.
Pay-per-call marketing is a form of marketing where advertisers partner with affiliates or pay-per-call networks to receive calls that meet their duration, location, and category requirements.
Leads can be either exclusive or shared depending on the agreement between the company providing the leads and the recipient. At Soleo, we sell exclusive leads. Exclusive leads are only given to one person or business, meaning they do not have to compete with others for the same potential customer. Shared leads are given to multiple recipients, requiring them to compete with each other for the same potential customer. It is important to clarify with the lead provider whether the leads offered are exclusive or shared to understand how much competition there may be for each lead.
Yes, leads can be targeted geographically. This allows you to reach consumers who are within your target market or service area. Geo targeting is typically on a state or zip code level.
Yes, you can dispute your leads if you believe they are not valid. At Soleo, we also monitor your leads for quality, and your account manager would be happy to help you with any quality concerns you have.
Performance media refers to advertising that is designed to drive a specific action, such as clicking a link, visiting a website, or making a purchase. It includes strategies like search engine marketing, social media advertising, display ads, and affiliate websites. Performance media campaigns are measured by their effectiveness in generating leads or sales, rather than just raising brand awareness.
Performance media is measured by the number of qualified clicks, calls, leads, or sales made. The measurement will depend on the type of performance media and the requirements for what is considered qualified.
Performance media is more cost-effective and measurable than traditional advertising. With performance media, companies can track the success of their ads in real-time and adjust their strategies accordingly. It also allows for more targeted advertising, reaching specific audiences more effectively. Additionally, performance media provides the opportunity for immediate customer interaction and feedback, which can help companies better understand their customers’ needs and preferences. Overall, performance media offers a more efficient and data-driven approach to advertising that can lead to higher returns on investment and increased brand awareness.
Performance marketing is a type of digital marketing where companies pay for advertising based on specific actions or results, such as clicks, sales, or leads. Instead of just paying for the ad to be seen by people, businesses only pay when a desired action is taken. This allows companies to track their return on investment more accurately and adjust their marketing efforts as needed.
Affiliate marketing FAQs
When an affiliate promotes a company’s products or refers traffic through clicks or calls, they earn a commission. The more people who buy through the affiliate, the more money they can make.
Affiliate marketing is a type of marketing where an affiliate generates leads on behalf of an advertiser and receives a commission if the leads meet the advertiser’s criteria.
Affiliate marketing helps businesses reach more customers by partnering with individuals who promote their products or services for a commission. This can increase brand awareness, drive more traffic to their website, and ultimately boost sales. It also allows businesses to reach new audiences and markets they may not have been able to access otherwise. Additionally, affiliate marketing is cost-effective because businesses only pay a commission when the lead converts, making it a low-risk marketing strategy. Overall, affiliate marketing can help businesses grow and expand their reach in a cost-efficient way.
An affiliate network is a business that works with both advertisers (or businesses who buy affiliate traffic) and affiliates (those generating traffic to sell to advertisers). Advertisers use affiliate networks to find new affiliates without the hassle of managing the affiliates and moderating lead quality themselves. Affiliates use affiliate networks to find new offers they can promote and sometimes to track their performance.
Affiliate networks make money by connecting companies with affiliates who promote their products or services or generate leads in their industry. Affiliate networks take a small percentage of the affiliate’s commission. Overall, affiliate networks benefit everyone involved by creating a win-win situation for all parties.
To join an affiliate network, you need to sign up on their website and create an account. Depending on the network, you may have to be approved to join, or you will need to be approved to join certain offers. At Soleo, our affiliates must be approved to join our network, and we may require approval for specific offers as well. Sometimes, you will need to submit creatives for approval. That said, our CallThread platform makes all of this easy to do all in one place.
Affiliates get paid by promoting products or services for companies. When people buy something through the affiliate’s unique link or the affiliate is able to drive qualified clicks, calls, or leads to their partners, they earn a commission. Leads are considered “qualified” when they meet the requirements determined by the partner.
Commonly used tools and platforms in affiliate marketing include affiliate networks to find and connect to new offers affiliate tracking software to track leads and earnings. Affiliates use social media platforms, email marketing services, and website builders to generate leads for their partners. These tools help affiliates track sales, create promotional content, and manage their affiliate partnerships effectively.
If you have an audience or traffic that you want to monetize, becoming an affiliate is one way to do that. To become an affiliate, you need to find a company, website, or affiliate network that offers an affiliate program. Then, it’s just a matter of connecting to affiliate offers and sending traffic. Remember to follow the rules and guidelines set by the company to stay in good standing with the program.
Affiliates should be aware of compliance issues like disclosing their partnerships with companies, using proper disclaimers when promoting products, and following rules set by organizations like the Federal Trade Commission. They must also avoid making false claims or misleading statements to customers, as this can lead to legal trouble. It’s important for affiliates to stay informed about relevant laws and regulations in their industry to ensure they are operating within the boundaries of ethical and legal standards. Failure to comply with these guidelines can result in penalties or even the termination of their affiliate partnerships.
To improve your performance as an affiliate, create high-quality content that educates and engages your audience, and use various marketing channels like social media, email, and website/blog to reach more people. Analyze data and track your results to see what strategies are working best for you. Always be on the lookout for offers that pay better or offer a better model for your business; optimize for earnings per lead, not payout. Stay updated on industry trends and best practices, and continue to learn and grow your skills through courses, webinars, and networking with other affiliates. Consistency, hard work, and dedication are key to success as an affiliate marketer.
Some common challenges in affiliate marketing include finding the right offers to promote, building an audience or consistent web traffic, and standing out among competitors. Additionally, dealing with payment issues, managing relationships with affiliate networks, and staying current with industry trends can also pose challenges in affiliate marketing. Success in this field requires dedication, creativity, and a strong understanding of the market.
Affiliate marketing is when individuals or businesses promote products or services for a company and earn a commission for each lead they generate or each sale they make. Network marketing, on the other hand, involves recruiting others to sell products or services and earn a commission from their sales as well as their own. In affiliate marketing, individuals focus more on promoting and selling products, while in network marketing, individuals focus on building a team of distributors.
An affiliate network is a company or platform where advertisers partner with affiliates to promote their products or services or generate leads in their industry. Affiliates earn commissions for every sale or lead they generate through their unique tracking links or numbers. The affiliate network manages tracking sales and commissions, so both the company and the affiliate can see how well their marketing efforts are working.
Pay-per-call FAQs
To get a pay per call number, you usually will need to be attached to an offer through an affiliate network, or you can use a call tracking platform which has available tracking numbers.
Pay-per-call is a type of marketing where advertisers pay for each qualified inbound phone call they receive from a third-party. These call sources can be publishers, affiliates, networks, and other lead-generators. A call is considered qualified if it meets the advertiser’s requirements and fulfills a predetermined duration requirement. You manage your own pay-per-call campaign by setting a variety of campaign parameters.
With pay-per-call, advertisers (those buying the calls) define their parameters for a qualified call and create an offer. Then, their pay-per-call partners will generate and send them calls based on their offer’s guidelines. When the call reaches a predetermined call duration, the partner gets paid for that call.
Different mediums of performance marketing yield different results. This is because the consumer is at a different stage in their buying journey when they use different mediums, making them more or less likely to convert into a sale based on the medium of the lead. When thinking about choosing a performance marketing medium, it’s important to note that the lead becomes more valuable the more likely it is to convert, but high-value leads come at a higher cost per lead (CPL).
When considering different forms of performance marketing, imagine a scale where the left-most point represents the lowest CPL and lowest conversion rate, and the right-most point represents the highest CPL and conversion rate. Cost-per-click marketing would be at the lower end of the scale whereas buying closed sales would be at the top. Pay-per-call gives you a good balance between CPL and high conversion rate, and also gives you a higher ROAS.
When you create a pay-per-call offer, you set your bid price, required call duration, and desired category, hours, and geography. Your bid price is the price you are willing to pay for a call that lasts your specified duration (a typical call duration bid is usually between 90-120 seconds but varies by category).
When a call comes into our network, Soleo’s API and IVR filters identify the time of day, category, and geography of the call and will connect you with the calls that match your offer.
A call is considered qualified once it fulfills its duration requirement, and then the advertiser is billed their bid price for that call.
Insurance, home services, pest control, home security, healthcare, debt, and travel are among the industries that benefit significantly from pay per call due to the high-value nature of the leads.
Affiliates and publishers can promote pay per call offers in many ways. Some promote their tracking number on their existing websites, some use social media, and some use traditional advertising. It’s best if you use channels you’re already comfortable with or where you already have an audience.
Pay per call affiliate marketing is a way for people to earn money by promoting products or services through phone calls. With this type of marketing, affiliates receive a commission for every qualified call made by a customer who they referred to a business. This means that affiliates are paid based on the number of phone calls that convert as a result from their marketing efforts.
The abuse of pay-per-click or pay-per-call occurs when someone clicks on ads or makes fake calls to generate money unfairly. This can inflate costs for the businesses buying call traffic. It is important for companies to monitor their advertising campaigns to prevent abuse and ensure that their marketing efforts are reaching real customers. Properly managing these methods can help businesses reach their target audience and maximize the effectiveness of their advertising efforts.
To make money with pay per call, you can sign up with a pay per call network and create ads with a unique phone number. When people call that number, you can earn a commission for each call. You can promote your ads through various channels like social media, websites, and search engines to attract more callers. By targeting specific keywords and demographics, you can maximize your earnings from pay per call campaigns. It’s important to track your calls and optimize your ads to increase your revenue. With dedication and strategy, you can make money with pay per call.
Using call tracking software that provides detailed analytics, call recordings, and real-time reporting.
Soleo FAQs
At Soleo, we help businesses improve lead acquisition efforts with our innovative performance media solutions. We do this in many ways including through our call network and our owned and operated digital properties.
Through our platform, CallThread, we offer real-time reporting with call-by-call details, call recording, and conversion rates. We also offer number assignment and automatic call distribution.
We ensure the quality of traffic and leads in many ways, including our dedicated account management team, our lead vetted lead sources, and protective measurements against fraudulent calls.
We use our platform CallThread to assign tracking numbers, attribute calls, and manage our affiliate network.
The onboarding process will look different depending on your account’s needs. However, once you’ve decided to partner with Soleo, you will be assigned an account manager who will be able to make sure all the details and parameters of your offer are recorded and set up in our system. They’ll be the ones coordinating the launch of your campaign with our internal team and (if applicable) our network, so they’ll be able to help answer any questions you have about your account during the onboarding process.
Using our carrier-grade platform for call tracking and compliance, the CallThread team regularly conducts quality assurance checks across all call sources. We use call tracking, call recording (if the consumer is first notified the call will be recorded), and call scoring to monitor the call traffic our publishers send.
All publishers in our network go through a rigorous vetting process to ensure they comply to consumer protection laws. To ensure your pay-per-call campaign complements your internal lead-gen efforts, all CallThread publishers must also adhere to our strict network restrictions that include:
No branded bidding or common misspellings
No use of advertiser trademarks
No outbound traffic: all traffic must be inbound (transfers are available on request only)
Our dedicated accound management team will provide support for you as you need it.
With over 20 years of experience developing industry-leading platforms and a team dedicated to compliance and performance, our focus on optimizing the consumer journey generates higher quality leads – with superior compliance – on behalf of our partners.
Headquarters
© Soleo Communications, Inc. 2025. All Rights Reserved.
