Callback Best Practices and Pay-Per-Call
You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:…
29 Statistics that Prove the Effectiveness of Pay-Per-Call
For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words …
10 Key Pay-Per-Call Terms Explained
1. Pay-Per-Call
Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …
Understanding Different Types of Calls
Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common …
Compliance and Publisher Vetting in Pay-Per-Call
Why a Trusted Network is Important
Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads that meet their qualifications. It’s a win-win for both …
Selling Calls 101: Optimize Performance by Tracking Calls
Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …
Real Time Bidding and Ping Post Explained
For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for …
Taking The Guesswork Out of Lead Generation
Generating new prospects isn’t easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficult. Although no foolproof solution exists, performance marketing has proven to …
Best Practices for Optimizing Your Bidding Strategy
So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – What is …
Pay-Per-Call: Three Tips & Tricks for Beginners
What You Need to Know as You Get Started
Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based …