Callback Best Practices and Pay-Per-Call

You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:…

29 Statistics that Prove the Effectiveness of Pay-Per-Call

For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words …

10 Key Pay-Per-Call Terms Explained

1.      Pay-Per-Call

Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …

Understanding Different Types of Calls

Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are ­­generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common

Compliance and Publisher Vetting in Pay-Per-Call

Why a Trusted Network is Important

Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads that meet their qualifications. It’s a win-win for both …

Selling Calls 101: Optimize Performance by Tracking Calls

Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …

Real Time Bidding and Ping Post Explained

For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for …

Taking The Guesswork Out of Lead Generation

Generating new prospects isn’t easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficult. Although no foolproof solution exists, performance marketing has proven to …

Pay-Per-Call: Three Tips & Tricks for Beginners

What You Need to Know as You Get Started

Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based …