Is pay-per-click the best use of your advertising budget?
Performance marketing makes sense: it’s a low-risk, flexible advertising strategy where you only pay when a desired action occurs. Clicks are probably the most popular form of performance marketing, popularized by Google, Facebook, and other social media platforms. Today, affiliate …
Pay-per-call Explained: How it Works
Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as appliance repair or pest control, reaching the right audience at the right time …
Protect Your Most Valuable Asset: Brand Safety, Affiliate Marketing and Pay-Per-Call
Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business.…
Where Do Calls Come from: Common Promotional Methods in Pay-per-call
Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready …
The Future of Marketing: Why Performance-Based Advertising will Continue to Rise in Coming Years
To achieve success, a business must always be one step ahead of their competitors. Fall behind, and customers will soon find newer and trendier places to shop. Staying ahead comes in many forms – product innovation, customer service, and staying …
Callback Best Practices and Pay-Per-Call
You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:…
29 Statistics that Prove the Effectiveness of Pay-Per-Call
For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words …
10 Key Pay-Per-Call Terms Explained
1. Pay-Per-Call
Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …
Understanding Different Types of Calls
Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common …
Compliance and Publisher Vetting in Pay-Per-Call
Why a Trusted Network is Important
Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads that meet their qualifications. It’s a win-win for both …