Are AI Agents Helping Live Agents Become Better at What They Do?
At recent industry conferences, AI was one of the most talked-about topics among leaders and decision-makers. Some were enthusiastic about its potential, while others were still skeptical of its real-world usefulness. One common thread emerged: nearly everyone agreed that AI …
Are GEO and SEO Converging?
The marketing world is buzzing with the rise of Generative Engine Optimization (GEO). As AI-driven search experiences like ChatGPT, Perplexity, and Google AI Overviews gain traction, understanding how these two disciplines overlap is essential for marketers who want to maintain …
The Benefit of Inbound Calls vs. Data Leads
When it comes to performance marketing, the way you connect with new customers can make or break your return on investment (ROI).
Unfortunately, many agencies are familiar with the problems that come with buying data leads, or leads that consist …
4 Steps for Getting Started with Pay-Per-Call in 2024
Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We’re here to help make it easier for you. Here …
Pay-Per-Call and the Consumer Journey in 2024
A positive consumer journey is the first step in building a loyal brand customer. In fact, the most important factor to a consumer becoming a customer in the first place is their initial experience with your brand. In 2024, this …
The Rise of Pay-Per-Call in Performance Marketing in 2022
Performance Marketing continued to grow significantly in 2021 and is now larger than display advertising as well as email marketing in driving conversions for brand merchants. Today, performance marketing represents over $6.8 billion dollars of ad spend each year (…
Why We Think Inbound Calls are the Future of Pay-Per-Call
The pay-per-call field is saturated with transfers and outbound dialing. What’s more, stricter legal restrictions are being placed on outbound dialing, and navigating the murky waters of compliance is more treacherous than ever before.…
Is pay-per-click the best use of your advertising budget?
Performance marketing makes sense: it’s a low-risk, flexible advertising strategy where you only pay when a desired action occurs. Clicks are probably the most popular form of performance marketing, popularized by Google, Facebook, and other social media platforms. Today, affiliate …
Pay-per-call Explained: How it Works
Lead generation is one of the toughest challenges for marketers today. Finding quality leads that convert? Even more challenging. For advertisers that provide services such as appliance repair or pest control, reaching the right audience at the right time …
Protect Your Most Valuable Asset: Brand Safety, Affiliate Marketing and Pay-Per-Call
Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business.…