Selling Calls 101: Optimize Performance by Tracking Calls
Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …
Real Time Bidding and Ping Post Explained
For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for …
Taking The Guesswork Out of Lead Generation
Generating new prospects isn’t easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficult. Although no foolproof solution exists, performance marketing has proven to …
Best Practices for Optimizing Your Bidding Strategy
So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – What is …
Pay-Per-Call: Three Tips & Tricks for Beginners
What You Need to Know as You Get Started
Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based …
How to Measure Success in Your Pay-Per-Call Campaign
Understanding campaign results to maximize inbound call traffic
The only way to know you are getting the best return on your pay-per-call investment is to measure your campaign’s success. When you do this, you not only ensure that your campaign …
What Can Pay-Per-Call Do to Help Your Inbound Sales Agents?
Pay-per-call can help national brands drive more qualified leads to their inbound sales agents at higher conversion rates and lower costs per lead.
In this white paper, you will learn:
- How to find consumers that are ready to buy, not
Top 10 Things to Look For in a Pay-Per-Call Network
For many local companies, a phone that rings is a business that sings. The good news… buying calls for your company has never been easier. Pay-per-call is the fastest growing segment of the performance marketing industry because it typically yields …