How to Generate More Dental Appointments with Pay-Per-Call
For most dentists, reaching prospective patients through traditional marketing methods is challenging.…
Where Do Calls Come from: Common Promotional Methods in Pay-per-call
Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready …
Callback Best Practices and Pay-Per-Call
You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:…
Advertising Appliance Repair Services and Winning with Pay-Per-Call
For appliance repair companies, the goal of marketing is to build a steady stream of business. However, with traditional marketing techniques and tight advertising budgets, it’s crucial – yet challenging – to know which marketing tactics will actually accomplish this …
Affiliate Marketing Defined
Once upon a time, marketing and advertising was quite different – and much simpler. Prior to the industrial revolution, businesses relied mostly on word-of-mouth advertising and recommendations. At that time, the task of promoting products and services was not as …
Performance Marketing Explained: How it Works
With the rise in digital device use and tracking technology has come a surge in new marketing efforts and methods. One such method is performance-based marketing. This trend has emerged as a valuable technique for not only generating leads but …
29 Statistics that Prove the Effectiveness of Pay-Per-Call
For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words …
Selling Calls 101: Using Real-Time Call Data to Monitor Quality & Improve Performance
Any affiliate knows that the key to success lies in their ability to continuously optimize and scale campaign performance. Whether that involves changing your ad copy, adding captioning to your video, or focusing on certain media channels, the end-goal is …
3 Benefits to Selling Calls through an API
For affiliates (also known as “publishers”), selling calls is an easy way to monetize their ad space and drive new revenue through high payouts. Many affiliates who sell calls choose to do so by working either directly with an advertiser, …
10 Key Pay-Per-Call Terms Explained
1. Pay-Per-Call
Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …
