Direct connection
when a publisher transfers calls directly to a tracking number instead of selling calls programmatically through CallThread’s LSAPI…
Geo-targeting
a kind of targeting that allows advertisers to specify the geographic locations they receive calls from…
Fallback routing
routing calls to a different destination in the event the call is not answered on its original route…
Dynamic number insertion (DNI)
a call tracking feature that assigns a unique tracking number to each ad or call source, allowing you to attribute a call to a specific keyword, online, or offline source and determine what ads and marketing activities drive the most …
Daily budget
the amount of money that can be spent during one day of the campaign…
Call pacing
the ability to set daily or hourly caps on total spend or billable calls…
Call recording
an audio file of a live phone call taken with consumer permission and created to review later. Call recordings are used to determine the quality of a call or call source and can only be used after informing the consumer …
Call routing
the method of sending a call to the right call center or queue based on predetermined criteria (see also: IVR)…
Call source
the publisher or medium a specific call originated from…
Call scoring
a quality assurance method used to identify the highest quality call leads; a score is assigned to individual calls based on the call source, transcription, recording, and caller information…
