How AI Is Changing User Engagement When It Comes to Paid Media
It’s no secret that AI is reshaping how people find, evaluate, and interact with brands.
Paid media used to be about finding the right placement for the right audience at the right time, but the way users engage with ads …
Do AI Agents Actually Improve Conversions in Insurance? Exploring the Debate
AI agents are gaining traction in the insurance industry. From pre-qualifying leads to handling customer inquiries, the promise is that AI can help insurers and agents operate more efficiently—but do AI agents actually improve conversions?
The answer isn’t simple. In …
The Future of Pay-Per-Call Is Conversion-Driven: How to Find the Right Partner
Pay-per-call campaigns are a powerful way to connect with consumers at the moment they’re ready to take action. But not all pay-per-call providers are created equal. While some focus primarily on driving a high volume of calls, others prioritize conversion …
How Will Agentic AI Transform the Pay-Per-Call Industry?
Artificial intelligence has already reshaped how businesses attract, qualify, and connect with new customers. But a new generation of AI, known as agentic AI, is poised to take things a step further. For industries that rely heavily on pay-per-call marketing, …
Are AI Agents Helping Live Agents Become Better at What They Do?
At recent industry conferences, AI was one of the most talked-about topics among leaders and decision-makers. Some were enthusiastic about its potential, while others were still skeptical of its real-world usefulness. One common thread emerged: nearly everyone agreed that AI …
Are GEO and SEO Converging?
The marketing world is buzzing with the rise of Generative Engine Optimization (GEO). As AI-driven search experiences like ChatGPT, Perplexity, and Google AI Overviews gain traction, understanding how these two disciplines overlap is essential for marketers who want to maintain …
The Benefit of Inbound Calls vs. Data Leads
When it comes to performance marketing, the way you connect with new customers can make or break your return on investment (ROI).
Unfortunately, many agencies are familiar with the problems that come with buying data leads, or leads that consist …
4 Steps for Getting Started with Pay-Per-Call in 2024
Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call space, creating your first campaign can be intimidating. We’re here to help make it easier for you. Here …
Pay-Per-Call and the Consumer Journey in 2024
A positive consumer journey is the first step in building a loyal brand customer. In fact, the most important factor to a consumer becoming a customer in the first place is their initial experience with your brand. In 2024, this …
The Rise of Pay-Per-Call in Performance Marketing in 2022
Performance Marketing continued to grow significantly in 2021 and is now larger than display advertising as well as email marketing in driving conversions for brand merchants. Today, performance marketing represents over $6.8 billion dollars of ad spend each year (…