Protect Your Most Valuable Asset: Brand Safety, Affiliate Marketing and Pay-Per-Call
Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business.…
Where Do Calls Come from: Common Promotional Methods in Pay-per-call
Pay-per-call is a form of performance marketing in which advertisers pay to receive inbound calls from their target consumers. Many pay-per-call advertisers report a high return on ad spend (ROAS) since inbound calls typically come from consumers who are ready …
The Future of Marketing: Why Performance-Based Advertising will Continue to Rise in Coming Years
To achieve success, a business must always be one step ahead of their competitors. Fall behind, and customers will soon find newer and trendier places to shop. Staying ahead comes in many forms – product innovation, customer service, and staying …
Callback Best Practices and Pay-Per-Call
You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, your mind fills with questions:…
29 Statistics that Prove the Effectiveness of Pay-Per-Call
For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who are new to the pay-per-call space, those benefits are just words …
10 Key Pay-Per-Call Terms Explained
1. Pay-Per-Call
Pay-per-call is a type of performance marketing in which businesses buy inbound phone-based leads from publishers and affiliates. The advertisers only pay for calls that meet their specific geographic and duration requirements as well as any other previously …
Understanding Different Types of Calls
Whether you’re new to pay-per-call or have been running campaigns for years, it’s important that you know how your call-based leads are generated to ensure you receive the kinds of leads you want, and your campaigns are compliant with common …
Compliance and Publisher Vetting in Pay-Per-Call
Why a Trusted Network is Important
Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads that meet their qualifications. It’s a win-win for both …
Selling Calls 101: Optimize Performance by Tracking Calls
Affiliate marketers face the unique challenge of identifying and capitalizing on outstanding sources of consumer engagement. In the pay-per-call space, affiliates (also known as “publishers”) generate call traffic using a variety of advertising methods – web-based, offline, carriers, and call …
Real Time Bidding and Ping Post Explained
For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for …