Choosing the Right Performance Marketing Strategy

Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or …

Pay-Per-Call: Three Tips & Tricks for Beginners

What You Need to Know as You Get Started

Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based …

How to Measure Success in Your Pay-Per-Call Campaign

Understanding campaign results to maximize inbound call traffic

The only way to know you are getting the best return on your pay-per-call investment is to measure your campaign’s success. When you do this, you not only ensure that your campaign …

What Can Pay-Per-Call Do to Help Your Inbound Sales Agents?

Pay-per-call can help national brands drive more qualified leads to their inbound sales agents at higher conversion rates and lower costs per lead.

In this white paper, you will learn:

• How to find consumers that are ready to buy, not

Top 10 Things to Look For in a Pay-Per-Call Network

For many local companies, a phone that rings is a business that sings.  The good news… buying calls for your company has never been easier. Pay-per-call is the fastest growing segment of the performance marketing industry because it typically yields …