Why Performance Marketing is a Trend That’s Here to Stay
It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been …
Best Practices for Optimizing Your Bidding Strategy
So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – What is …
How Auto Insurance Companies Increase ROI with Pay-Per-Call
The auto insurance industry is highly competitive and faces many challenges when it comes to marketing their services and generating sales. However, pay-per-call can meet these challenges and help auto insurance businesses increase their marketing ROI with high-intent leads and …
Choosing the Right Performance Marketing Strategy
Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or …
Pay-Per-Call: Three Tips & Tricks for Beginners
What You Need to Know as You Get Started
Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based …
How to Measure Success in Your Pay-Per-Call Campaign
Understanding campaign results to maximize inbound call traffic
The only way to know you are getting the best return on your pay-per-call investment is to measure your campaign’s success. When you do this, you not only ensure that your campaign …
What Can Pay-Per-Call Do to Help Your Inbound Sales Agents?
Pay-per-call can help national brands drive more qualified leads to their inbound sales agents at higher conversion rates and lower costs per lead.
In this white paper, you will learn:
- How to find consumers that are ready to buy, not
Top 10 Things to Look For in a Pay-Per-Call Network
For many local companies, a phone that rings is a business that sings. The good news… buying calls for your company has never been easier. Pay-per-call is the fastest growing segment of the performance marketing industry because it typically yields …
