Real Time Bidding and Ping Post Explained
For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and get paid at a fixed rate for …
How the Home Services Industry Benefits from Pay-Per-Call
Pay-per-call helps businesses in the home services industry overcome marketing challenges and increase their marketing ROI with high-intent leads and a 45% conversion rate.…
How Health Insurance Companies Thrive with Pay-Per-Call
Successful marketing in the health insurance industry stands out among competitors, navigates HIPPA compliance, and generates sales in the tight open enrollment period. Pay-per-call can help health insurance businesses meet these marketing challenges and increase their ROI with high-intent leads.…
Why Performance Marketing is a Trend That’s Here to Stay
It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been …
How to Design a Successful Landing Page
With the right ad traffic, a good landing page equals a successful pay-per-call campaign.
In a pay-per-call campaign, landing pages have one goal: convert your website traffic into qualified calls. It’s no surprise, then, that having a successful landing page …
Taking The Guesswork Out of Lead Generation
Generating new prospects isn’t easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficult. Although no foolproof solution exists, performance marketing has proven to …
Best Practices for Optimizing Your Bidding Strategy
So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – What is …
How Auto Insurance Companies Increase ROI with Pay-Per-Call
The auto insurance industry is highly competitive and faces many challenges when it comes to marketing their services and generating sales. However, pay-per-call can meet these challenges and help auto insurance businesses increase their marketing ROI with high-intent leads and …
Choosing the Right Performance Marketing Strategy
Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or …
Pay-Per-Call: Three Tips & Tricks for Beginners
What You Need to Know as You Get Started
Pay-per-call is a profitable option for marketers who wish to generate leads and drive conversion rates with minimal risk. When executed correctly, pay-per-call campaigns deliver a high volume of quality, call-based …
