As advertising budgets become scrutinized across the board, marketers look for new placement strategies that deliver predictable results and a clear return on investment (ROI). Although 62% of CMOs expect their media spend to bounce back in 2021 (Gartner…
It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been …
Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or …
To achieve success, a business must always be one step ahead of their competitors. Fall behind, and customers will soon find newer and trendier places to shop. Staying ahead comes in many forms – product innovation, customer service, and staying …
Different mediums of performance marketing yield different results. This is because the consumer is at a different stage in their buying journey when they use different mediums, making them more or less likely to convert into a sale based on …
Performance media refers to advertising that is designed to drive a specific action, such as clicking a link, visiting a website, or making a purchase. It includes strategies like search engine marketing, social media advertising, display ads, and affiliate websites. …
To improve your performance as an affiliate, create high-quality content that educates and engages your audience, and use various marketing channels like social media, email, and website/blog to reach more people. Analyze data and track your results to see what …
Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business.…
Once upon a time, marketing and advertising was quite different – and much simpler. Prior to the industrial revolution, businesses relied mostly on word-of-mouth advertising and recommendations. At that time, the task of promoting products and services was not as …
Headquarters
© Soleo Communications, Inc. 2024. All Rights Reserved.
