The Rise of Pay-Per-Call in Performance Marketing in 2022
Performance Marketing continued to grow significantly in 2021 and is now larger than display advertising as well as email marketing in driving conversions for brand merchants. Today, performance marketing represents over $6.8 billion dollars of ad spend each year (…
Is pay-per-click the best use of your advertising budget?
Performance marketing makes sense: it’s a low-risk, flexible advertising strategy where you only pay when a desired action occurs. Clicks are probably the most popular form of performance marketing, popularized by Google, Facebook, and other social media platforms. Today, affiliate …
Why Your Brand Should Consider Affiliate Marketing Channels
… Protect Your Most Valuable Asset: Brand Safety, Affiliate Marketing and Pay-Per-Call
Your brand is the part of your business that your customers and any potential customers recognize, interact with, and (hopefully) trust. Without a strong brand, you don’t have a sustainable business.…
Affiliate Marketing Defined
Once upon a time, marketing and advertising was quite different – and much simpler. Prior to the industrial revolution, businesses relied mostly on word-of-mouth advertising and recommendations. At that time, the task of promoting products and services was not as …
Performance Marketing Explained: How it Works
With the rise in digital device use and tracking technology has come a surge in new marketing efforts and methods. One such method is performance-based marketing. This trend has emerged as a valuable technique for not only generating leads but …
How to Start a Performance Marketing Program
As advertising budgets become scrutinized across the board, marketers look for new placement strategies that deliver predictable results and a clear return on investment (ROI). Although 62% of CMOs expect their media spend to bounce back in 2021 (Gartner…
Why Performance Marketing is a Trend That’s Here to Stay
It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been …
Choosing the Right Performance Marketing Strategy
Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or …
