Resources
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BLOG
Taking The Guesswork Out of Lead Generation
09.11.2020Generating new prospects isn't easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficul...
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Real Time Bidding and Ping Post Explained
10.14.2020For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and g...
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5 Steps for Getting Started with Pay-Per-Call
11.03.2020Pay-per-call is an ideal marketing tactic for businesses that want qualified calls from prospective customers. But if you’re unfamiliar with the pay-per-call spac...
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Compliance and Publisher Vetting in Pay-Per-Call
12.22.2020Performance marketing is a strategic use of advertising spend that makes sense: affiliates generate leads that they sell to brands who pay for the leads ...
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