Resources

  • BLOG

    Callback Best Practices and Pay-Per-Call

    03.29.2021

    You’re running a pay-per-call campaign, and the calls are pouring in. Everything seems to be going as planned until a call goes to voicemail and the caller doesn’t leave a message. Suddenly, yo...

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  • BLOG

    29 Statistics that Prove the Effectiveness of Pay-Per-Call

    02.22.2021

    For marketers that actively advertise via pay-per-call, the benefits are clear: low costs, high returns, and high-intent inbound leads delivered right to their call agents. But, for advertisers who...

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  • BLOG

    Taking The Guesswork Out of Lead Generation

    09.11.2020

    Generating new prospects isn't easy. With changes in consumer behavior and the rising costs of digital marketing, deciding on how to spend limited advertising dollars is becoming even more difficul...

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  • BLOG

    Real Time Bidding and Ping Post Explained

    10.14.2020

    For a long time, the best way to buy and sell calls in a pay-per-call campaign was through a direct connection between an advertiser and publisher: publishers apply to an advertiser’s offer and g...

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